T. vs. WSJ.: A comparison
Deborah Needleman will bring to T. a very different sensibility than the one championed by Sally Singer. Perkier! Glitzier! Remarkably free of photo spreads by war correspondents. Conveniently, the two editors recently put out issues. WSJ.’s men’s style issue, Needle’s second to last, is out this weekend, while T.’s travel issue, Singer’s last, was tucked inside the Times last weekend. Let’s compare!
Choice quote from editor’s letter
Needles: “Wow, that’s a lot of men!”
Singer: “When one is tired of redwoods, one is tired of life.”
Ad pages
WSJ.: 58, up 11 percent
T.: 81.16, up 12 percent from 2011
Cover movie star
WSJ.: Joel Edgerton
T.: TV’s Claire Danes
Featured refugees from Conde Nast
WSJ.: James Truman, profiled for producing a music album
T: Joan Juliet Buck, who contributed a travel piece
Affected hipster endorsement
WSJ.: French bespoke motorcycles
T.: Brooklyn moonshine, made by New York magazine’s Dave Haskell
Expensive toy:
WSJ.: Rolex watch, $36,850
T.: Salvatore Ferragamo beauty travel case, $31,500
Contrived fashion feature
WSJ.: Four New York woodworkers sporting banker’s suits. “Isn’t a suit that looks as good among power tools as PowerPoint the smartest design of all?”
T.: Danes vamping through the streets of Tel Aviv. “Every element bristles with intelligence, intrigue and unexpected beauty.”
